drift

No wires. No batteries. Focus made effortless

Your time is valuable. Let's start treating it that way.

Pre-order sale now live

Ends January 30th

What is drift

What is drift

What is drift

Say hi to drift

A physical device that temporarily removes distracting apps & their notifications from your phone. Designed for simplicity. No subscriptions. No complex setups. Just more time for what matters.

Your time is valuable

Immerse yourself in sound

Immerse yourself in sound

How does drift work?

We believe its time we treated it that way. Drift offers 4 core features for you to regain focus and control over your time.

Video Coming Soon

One Tap To Focus

One tap silences distractions, blocks apps, mutes notifications, and lock in on what matters

Fully Customisable
Smart Spaces
Focus Data

Video Coming Soon

One Tap To Focus

One tap silences distractions, blocks apps, mutes notifications, and lock in on what matters

Fully Customisable
Smart Spaces
Focus Data

Video Coming Soon

One Tap To Focus

One tap silences distractions, blocks apps, mutes notifications, and lock in on what matters

Fully Customisable
Smart Spaces
Focus Data

Why do I need this?

Immerse yourself in sound

Immerse yourself in sound

Why would I need this?

📱

📱

📱

Stop Scrolling

You're aware you use your phone too often.

You're aware you use your phone too often.

💡

💡

💡

Creativity

Creativity

Your best ideas come when your phone isn't around.

Your best ideas come when your phone isn't around.

🕑

🕑

🕑

Self Discipline

Self Discipline

You know which apps waste your time.

You know which apps waste your time.

📉

📉

📉

Guilt

Guilt

Screen time reports make you feel guilty.

Screen time reports make you feel guilty.

🛌

🛌

🛌

Parental Controls

Parental Controls

Phones are damaging. Let the kids be angry at us, not you.

Phones are damaging. Let the kids be angry at us, not you.

👥

👥

👥

Social Connection

Social Connection

Phones are killing our social connections.

Phones are killing our social connections.

Algorithms work against you.

Phones, apps and websites are designed to capture your attention, and they're getting too good at it.

What makes us different

Our range of features allow you to fit Drift into your life, whatever it may look like.

person holding black android smartphone

Studying

One tap to focus anywhere.

No complicated setup. Tap once to activate. Tap again when you're done.

person holding black android smartphone

One tap to focus anywhere.

No complicated setup. Tap once to activate. Tap again when you're done.

person holding black android smartphone

Studying

One tap to focus anywhere.

No complicated setup. Tap once to activate. Tap again when you're done.

man, woman, and child walking together along dirt road

Parents

Parental Controls

Parental controls allow you to spend more time with the people who matter.

man, woman, and child walking together along dirt road

Parental Controls

Parental controls allow you to spend more time with the people who matter.

man, woman, and child walking together along dirt road

Parents

Parental Controls

Parental controls allow you to spend more time with the people who matter.

man jumping on rock formation

Analytics

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

man jumping on rock formation

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

man jumping on rock formation

Analytics

Keep track of your sessions

Analytics & drift streaks help motivate you to keep up the focus

a bedroom with a bed and a nightstand with a lamp on it

Schedules

Locking Schedules

Set custom times you want to block apps on your phone.

a bedroom with a bed and a nightstand with a lamp on it

Locking Schedules

Set custom times you want to block apps on your phone.

a bedroom with a bed and a nightstand with a lamp on it

Schedules

Locking Schedules

Set custom times you want to block apps on your phone.

MacBook Pro

Travel

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

MacBook Pro

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

MacBook Pro

Travel

Travelling & Work

Analytics & drift streaks help motivate you to keep up the focus

drift

drift

drift

It couldn't get easier than this

Designed to be minimal, simple and intuitive. Our app makes your life even easier.

Select your apps

Create presets of apps you'd like to block for work, sleep, or custom presets

One tap to focus

Simply tap your phone on drift to activate your preset. No popups, no complex setup

Personalised analytics

Daily analytics help you keep track of exactly how much time you've spent focused

Parental controls

Optionally setup a unlock pin using our inbuilt parental controls for your children

Let's see how we compare

Other apps and blockers on the market don't quite meet our standards

Why it matters

With drift, your living space into an intelligent, effortless environment that adapts to your day.

a close up of a cell phone with different app icons
a close up of a cell phone with different app icons

Over

0%

0%

Of pickups happen without thinking — pure habit.

4+ hours.

That’s how long the average person spends on their phone every day.

And the trend isn't slowing down.

8

Seconds. Our attention span

is now shorter than a goldfishs.

a woman holding a cell phone with a h on the screen
a woman holding a cell phone with a h on the screen

Source

70%

Of young adults say their phone makes them feel anxious or distracted.

Pre-orders end 1st Febuary 2026

Pre-orders end 1st Febuary 2026

Pre-orders end 1st Febuary 2026

drift

£45

£60

£60

£60

Drift is a minimalist focus tool that helps you disconnect without feeling cut off. Designed for students, parents, and professionals, it turns putting your phone away into a simple ritual.

It’s not about restriction, it’s about intention. Drift makes focus feel calm, aesthetic, and effortless.

7 Day express delivery

60 Day money back guarantee

Ask less. Know more

Quick answers to the things you’re wondering—so you can get back to living smarter.

What is Drift?
icon

drift is a physical focus block paired with an app that helps you disconnect from distractions. Placing your phone on drift activates custom focus modes, blocking chosen apps and enabling features like Do Not Disturb — instantly creating space to think, study, or work.

How does it work?
icon

Each drift block contains a unique NFC chip. When your phone touches it, the drift app automatically triggers your pre-set focus routine — blocking certain apps, silencing notifications, or adjusting screen settings. No timers or complicated menus, just a single, intentional action.

Why not just use an app blocker?
icon

Drift adds something that apps can’t: a physical anchor. The act of placing your phone on the block helps your brain switch modes — from distracted to focused — and gives your environment a visual cue that you’re “in drift.”

Who is drift for?
icon

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?
icon

It depends if you choose to block all apps, or only select ones — drift doesn’t lock you out of your phone entirely. It simply blocks the apps and notifications you choose, helping you build balance rather than restriction.

What makes drift different?
icon

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?
icon

drift never blocks essential access. You can still access your phone to make calls. The app also allows 3 emergency 'undrift' tokens incase you were to encounter a technical problem. It’s built for focus — not isolation.

FAQ

What is Drift?
icon

drift is a physical focus block paired with an app that helps you disconnect from distractions. Placing your phone on drift activates custom focus modes, blocking chosen apps and enabling features like Do Not Disturb — instantly creating space to think, study, or work.

How does it work?
icon

Each drift block contains a unique NFC chip. When your phone touches it, the drift app automatically triggers your pre-set focus routine — blocking certain apps, silencing notifications, or adjusting screen settings. No timers or complicated menus, just a single, intentional action.

Why not just use an app blocker?
icon

Drift adds something that apps can’t: a physical anchor. The act of placing your phone on the block helps your brain switch modes — from distracted to focused — and gives your environment a visual cue that you’re “in drift.”

Who is drift for?
icon

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?
icon

It depends if you choose to block all apps, or only select ones — drift doesn’t lock you out of your phone entirely. It simply blocks the apps and notifications you choose, helping you build balance rather than restriction.

What makes drift different?
icon

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?
icon

drift never blocks essential access. You can still access your phone to make calls. The app also allows 3 emergency 'undrift' tokens incase you were to encounter a technical problem. It’s built for focus — not isolation.

FAQ

What is Drift?
icon

drift is a physical focus block paired with an app that helps you disconnect from distractions. Placing your phone on drift activates custom focus modes, blocking chosen apps and enabling features like Do Not Disturb — instantly creating space to think, study, or work.

How does it work?
icon

Each drift block contains a unique NFC chip. When your phone touches it, the drift app automatically triggers your pre-set focus routine — blocking certain apps, silencing notifications, or adjusting screen settings. No timers or complicated menus, just a single, intentional action.

Why not just use an app blocker?
icon

Drift adds something that apps can’t: a physical anchor. The act of placing your phone on the block helps your brain switch modes — from distracted to focused — and gives your environment a visual cue that you’re “in drift.”

Who is drift for?
icon

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

Does drift completely block my phone?
icon

It depends if you choose to block all apps, or only select ones — drift doesn’t lock you out of your phone entirely. It simply blocks the apps and notifications you choose, helping you build balance rather than restriction.

What makes drift different?
icon

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

What about emergencies?
icon

drift never blocks essential access. You can still access your phone to make calls. The app also allows 3 emergency 'undrift' tokens incase you were to encounter a technical problem. It’s built for focus — not isolation.

FAQ

We're new!

We're new!

We're new!

We need you.

Tell us why you'd use our product, what you'd like to see, or tell us a story if you feel like it.

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