drift is a physical focus block paired with an app that helps you disconnect from distractions. Placing your phone on drift activates custom focus modes, blocking chosen apps and enabling features like Do Not Disturb — instantly creating space to think, study, or work.

Each drift block contains a unique NFC chip. When your phone touches it, the drift app automatically triggers your pre-set focus routine — blocking certain apps, silencing notifications, or adjusting screen settings. No timers or complicated menus, just a single, intentional action.

Drift adds something that apps can’t: a physical anchor. The act of placing your phone on the block helps your brain switch modes — from distracted to focused — and gives your environment a visual cue that you’re “in drift.”

Students, professionals, and parents who want to protect their attention. Whether it’s study time, deep work, or family time, drift helps create calm and intentional focus.

It depends if you choose to block all apps, or only select ones — drift doesn’t lock you out of your phone entirely. It simply blocks the apps and notifications you choose, helping you build balance rather than restriction.

It’s not about punishment or control. drift is designed to feel positive, aesthetic, and natural — a small daily ritual that helps you stay present without friction.

drift never blocks essential access. You can still access your phone to make calls. The app also allows 3 emergency 'undrift' tokens incase you were to encounter a technical problem. It’s built for focus — not isolation.